COUTUREBOY
Project COUTUREBOY® Crafting Male Beauty
Photo: 2021 - “COUTUREBOY” - The Makeable Mind, Noorderlicht International Photography Festival 2021, Groningen, Netherlands
COUTUREBOY is a men’s underwear brand and visual art platform founded by Gene Tolan.
The brand centers on the relationship between the male body, semiotic codes of luxury, and design. It produces garments and images that explore form, sensuality, and material precision.
COUTUREBOY operates across product, photography, and cultural positioning. It presents the body as both structure and surface, shaped through fabric, light, and composition.
The brand functions as both a commercial entity and an ongoing visual study of male beauty.