Privacy Policy

Last Updated: June 1, 2026

COUTURE BOY INC ("COUTUREBOY," "we," "our," or "us") respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, disclose, store, and protect personal information when you visit www.coutureboy.com, purchase products, create an account, subscribe to communications, or otherwise interact with our services.

By using the Site, you acknowledge the practices described in this Privacy Policy.

1. INFORMATION WE COLLECT

We may collect the following categories of personal information:

A. Information You Provide

• Name
• Email address
• Telephone number
• Billing address
• Shipping address
• Account credentials
• Customer service communications
• Product reviews and submitted content

B. Commercial Information

• Purchase history
• Order information
• Product preferences
• Returns and exchanges

C. Internet and Device Information

• IP address
• Browser type
• Device identifiers
• Operating system
• Website interactions
• Referring URLs
• Session information

D. Marketing Information

• Email subscription status
• SMS subscription status
• Communication preferences
• Advertising engagement data

E. Payment Information

Payments are processed through secure third-party payment providers. We do not store complete payment card information on our servers.

2. HOW WE USE INFORMATION

We use personal information to:

• Process orders
• Fulfill purchases
• Deliver products
• Provide customer support
• Manage customer accounts
• Detect fraud and abuse
• Improve website performance
• Analyze website usage
• Personalize content
• Send transactional communications
• Send marketing communications where permitted by law
• Comply with legal obligations

3. LEGAL BASES FOR PROCESSING (GDPR)

Where GDPR applies, we process personal information under one or more of the following legal bases:

Contract Performance

To process orders, provide services, fulfill purchases, and manage accounts.

Legitimate Interests

To operate, improve, secure, market, and grow our business.

Consent

For certain marketing communications, cookies, and tracking technologies where required by law.

Legal Obligations

To comply with applicable legal, tax, accounting, fraud prevention, and consumer protection requirements.

4. COOKIES AND TRACKING TECHNOLOGIES

We use cookies, pixels, analytics tools, and similar technologies.

These technologies help us:

• Operate the Site
• Remember preferences
• Analyze traffic
• Measure performance
• Personalize experiences
• Deliver advertising

Cookies may include:

• Strictly Necessary Cookies
• Functional Cookies
• Analytics Cookies
• Advertising Cookies

Where required by law, visitors will be presented with a cookie consent platform that allows them to:

• Accept All Cookies
• Reject Non-Essential Cookies
• Customize Cookie Preferences

Cookie preferences may be modified at any time through the Cookie Settings link located in the Site footer.

5. COOKIE CONSENT MANAGEMENT

We may use a consent management platform such as Cookiebot, OneTrust, Termly, Shopify Privacy & Compliance, or similar technology.

Where legally required:

• Consent choices are recorded and stored.
• Consent logs are maintained.
• Cookie preferences are honored.
• Consent may be withdrawn at any time.

6. EMAIL AND SMS MARKETING

If you subscribe to marketing communications, we may send:

• Product announcements
• Editorial content
• Promotions
• Event invitations
• Brand updates

Where required by applicable law, including certain European jurisdictions, email subscriptions may require a double opt-in confirmation process.

You may unsubscribe at any time.

7. DISCLOSURE OF INFORMATION

We may disclose information:

• To service providers
• To payment processors
• To shipping providers
• To fraud prevention services
• To legal authorities when required by law
• In connection with a merger, acquisition, or business transfer

We do not sell personal information for monetary consideration.

8. SERVICE PROVIDERS

We work with trusted third-party providers, including:

• Shopify
• Klaviyo
• Meta
• Google
• Payment processors
• Shipping providers
• Analytics providers
• Customer support platforms

These providers receive information only as necessary to perform services on our behalf.

Where required, Data Processing Agreements are maintained with such providers.

9. INTERNATIONAL DATA TRANSFERS

Information may be transferred to and processed in the United States and other jurisdictions.

Where required by law, we implement appropriate safeguards, including Standard Contractual Clauses and other approved transfer mechanisms.

10. DATA RETENTION

We retain personal information only as long as reasonably necessary.

Typical retention periods include:

Customer Accounts:
Up to three (3) years following inactivity.

Order Records:
Up to seven (7) years.

Marketing Records:
Until consent is withdrawn.

Analytics Information:
Typically fourteen (14) to twenty-six (26) months, depending upon provider settings.

When information is no longer required, it is securely deleted, anonymized, or aggregated.

11. YOUR GDPR RIGHTS

Individuals located in the European Economic Area, United Kingdom, or Switzerland may have rights including:

• Access
• Rectification
• Erasure
• Restriction
• Portability
• Objection
• Withdrawal of Consent
• Protection from certain automated decision-making

Requests may be submitted to shop@coutureboy.com.

12. CALIFORNIA PRIVACY RIGHTS

California residents may have rights under the CCPA and CPRA, including:

• Right to Know
• Right to Access
• Right to Correct
• Right to Delete
• Right to Opt Out of Sharing
• Right to Limit Certain Uses of Sensitive Information
• Right to Non-Discrimination

13. DO NOT SELL OR SHARE MY PERSONAL INFORMATION

Although we do not sell personal information for monetary compensation, certain advertising technologies may constitute "sharing" under California law.

California residents may opt out by:

• Clicking the "Do Not Sell or Share My Personal Information" link in the footer.
• Adjusting Cookie Settings.
• Contacting shop@coutureboy.com.

14. DATA REQUESTS

Individuals may request to:

• Access information
• Correct information
• Delete information
• Receive portable copies of information

Requests may be submitted through our Data Request Center or by contacting shop@coutureboy.com.

Identity verification may be required.

15. SECURITY

We maintain reasonable administrative, technical, and physical safeguards designed to protect personal information.

No method of transmission or storage is completely secure. Therefore, we cannot guarantee absolute security.

16. CHILDREN'S PRIVACY

The Site is not directed to children under thirteen (13) years of age.

We do not knowingly collect personal information from children.

17. THIRD-PARTY LINKS

The Site may contain links to third-party websites.

We are not responsible for the privacy practices of third parties.

18. CHANGES TO THIS POLICY

We may update this Privacy Policy periodically.

Changes become effective upon posting.

Continued use of the Site constitutes acceptance of the updated policy.

19. CONTACT INFORMATION

COUTURE BOY INC

711 Lexington Avenue
Brooklyn, NY 11221

Email: shop@coutureboy.com

Website: www.coutureboy.com